Privacy Policy

Last updated: May 2, 2026

This Privacy Policy explains how Rachel Krentzman / Happy Back Yoga (“we,” “us,” or “our”) collects, uses, and shares information when you visit happybackyoga.com (the “Website”), purchase a course, sign up for our newsletter, or otherwise interact with us.

By using the Website, you agree to this Privacy Policy. If you do not agree, please do not use the Website.

1. WHO WE ARE

Happy Back Yoga is operated by Rachel Krentzman, based in Israel. We provide yoga education, online courses, retreats, books, consultation sessions, and related content through happybackyoga.com.

For any privacy-related questions, you can reach us at: happybackyoga@protonmail.com

2. INFORMATION WE COLLECT

2.1 Information You Provide to Us

We collect information you give us directly, including when you:

• Create an account to enroll in a course (name, email address, password, and any profile details you choose to add)
• Purchase a course or product (billing name, billing address, phone number, country, postal code, and payment information — note: payment card details are entered directly into our payment processor and we do not see or store full card numbers)
• Subscribe to our newsletter (name, email address)
• Submit a contact form or send us an email (name, email address, message content)
• Post a comment on a blog post (name, email address, comment content, and your IP address, as required by WordPress)
• Apply a coupon code or interact with promotional offers
• 2.2 Information Collected Automatically

When you visit the Website, we and our service providers automatically collect:

• Device and connection data — IP address, browser type and version, operating system, device type, screen resolution
• Usage data — pages visited, time spent on pages, links clicked, referring URL, navigation paths
• Cookies and similar technologies — see Section 6 below for details

2.3 Information from Third Parties

If you sign in or interact with us through a social media platform (e.g., Facebook, Instagram, YouTube), we may receive limited profile information you have made public on that platform.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Process course purchases, deliver digital content, and grant access to enrolled courses
• Send order confirmations, receipts, and course-related communications
• Send our newsletter and promotional emails (only if you have opted in)
• Respond to your inquiries and provide customer support
• Personalize your experience and improve the Website
• Detect and prevent fraud, abuse, and security incidents
• Comply with legal obligations, including tax and accounting requirements
• Analyze how the Website is used so we can improve content and performance

4. LEGAL BASES FOR PROCESSING (EU/UK VISITORS)

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on the following legal bases under the GDPR / UK GDPR:

• Performance of a contract — to process your course purchase and provide access to the content you bought
• Consent — for newsletter sign-ups, optional cookies, and any other processing where we ask for your permission
• Legitimate interests — to operate, secure, and improve the Website, prevent fraud, and respond to inquiries
• Legal obligation — to comply with tax, accounting, and other legal requirements

You may withdraw consent at any time (e.g., by unsubscribing or adjusting cookie settings), without affecting the lawfulness of processing carried out before withdrawal.

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share information only as described below:

5.1 Service Providers

We use the following third-party services to operate the Website. Each receives only the information necessary to perform its function:

• hosting.com — Web hosting (servers based in the United States; receives all Website data)
• Stripe — Payment processing (receives name, email, billing address, payment card details entered directly with Stripe)
• Tutor LMS — Course delivery platform (receives account info, course progress, purchase records)
• Brevo — Email newsletter and transactional email (receives name, email address, engagement data)
• Google Workspace / Gmail — Sending automated emails via WP Mail SMTP (receives email address, message content)
• Google Analytics (if enabled) — Website analytics (receives anonymized IP address, usage data, cookie identifiers)
• UpdraftPlus + Google Drive — Site backups, encrypted, access limited to site owner (full Website data including any user-submitted content)

Each of these providers has its own privacy policy. We encourage you to review them.

5.2 Legal Requirements

We may disclose your information if required by law, subpoena, court order, or other legal process, or to protect the rights, property, or safety of Happy Back Yoga, our users, or others.

5.3 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction. We will notify you of any such change.

5.4 With Your Consent

We may share your information for any other purpose disclosed to you and with your consent.

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the Website function properly, remember your preferences, and provide analytics.

6.2 Types of Cookies We Use

• Strictly necessary cookies — required for the Website to function (e.g., login sessions, shopping cart, security)
• Functional cookies — remember your preferences (e.g., language, video player settings)
• Analytics cookies — help us understand how visitors use the Website (e.g., Google Analytics)
• Marketing cookies — used by Brevo and similar tools to track newsletter engagement

6.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling cookies may impact the functionality of the Website. If a cookie consent banner is shown, you can adjust your choices there.

6.4 Do Not Track

We do not currently respond to “Do Not Track” browser signals.

7. INTERNATIONAL DATA TRANSFERS

Happy Back Yoga is based in Israel. Our hosting servers are located in the United States, and several of our service providers (Stripe, Google, Brevo, etc.) operate globally. As a result, your information may be transferred to, stored in, and processed in countries outside your country of residence, including the United States and Israel.

When we transfer personal data from the EEA, UK, or Switzerland to a country not deemed to provide adequate data protection, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, used by our service providers.

8. DATA RETENTION

We keep personal information only as long as necessary for the purposes described in this Policy:

• Account and course purchase records — kept while your account is active and for up to 7 years afterward, to comply with tax and accounting obligations
• Newsletter subscriptions — kept until you unsubscribe
• Contact form / email inquiries — kept for up to 2 years after our last interaction
• Comments on blog posts — kept indefinitely unless you request deletion
• Analytics data — typically retained for 14 months by Google Analytics
• Backups — rotated regularly; older backups are deleted automatically

9. YOUR RIGHTS

9.1 EU / UK / Swiss Residents (GDPR)

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete data
• Delete your data (“right to be forgotten”), subject to legal exceptions
• Restrict or object to certain processing
• Data portability — receive a copy of your data in a structured, commonly used format
• Withdraw consent at any time, where processing is based on consent
• Lodge a complaint with your local data protection authority

9.2 California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, share, or sell
• Request deletion of your personal information
• Opt out of the sale or sharing of personal information (we do not sell personal information)
• Non-discrimination for exercising these rights

9.3 Israeli Residents

Under Israel’s Privacy Protection Law, 5741-1981, you have the right to access and correct personal information held about you in our database.

9.4 How to Exercise Your Rights

To exercise any of these rights, email us at happybackyoga@protonmail.com. We may need to verify your identity before fulfilling the request. We will respond within 30 days (or as required by applicable law).

10. SECURITY

We use reasonable administrative, technical, and physical measures to protect personal information, including:

• HTTPS/TLS encryption across the Website
• Secure password storage (hashed)
• Limited access to personal data on a need-to-know basis
• Regular software updates and backups
• Payment processing handled by PCI-compliant providers (Stripe)

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

If we become aware of a data breach affecting your personal information, we will notify you and the relevant authorities as required by law.

11. CHILDREN’S PRIVACY

The Website is not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us at happybackyoga@protonmail.com and we will delete it.

12. THIRD-PARTY LINKS

The Website may contain links to third-party websites (e.g., YouTube videos, social media, Amazon book listings). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the latest revision. Material changes will be communicated through the Website or by email where appropriate. Your continued use of the Website after changes are posted constitutes your acceptance of the updated Policy.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact:

Rachel Krentzman / Happy Back Yoga
rachel@happybackyoga.com

Website: https://happybackyoga.com